Privacy Policy

At LovLum (operated by Neofren LLC), the protection and confidentiality of your personal information is very important to us. This Privacy Policy describes how the information we collect when you visit our website, place an order or use our services is used, protected and what rights you have in relation to it.

By using our website (www.lovlum.com) and placing an order, you agree to the collection and use of your personal information as described in this Privacy Policy.

When you use our online services, we collect various personal information from you. You voluntarily provide this information to enable us to offer a better service. This information includes:

• Personal Details: Name, surname, address, phone number, email address.
• Payment Information: Credit/debit card details and payment information. This is only processed by our trusted payment providers and is never stored on our servers.
• Order Information: Products purchased, order history, shipping address and delivery preferences.
• Contact Information: Information you provide when contacting our customer support team.
• Technical Information: IP address, browser type, device operating system, pages visited and time spent on our site.
• Cookies: We use cookies to collect information related to your visit. Please refer to our Cookies section below for more details.

We use the personal information we collect to provide you with better and more efficient service. This includes:

• Order Processing and Delivery: We process your orders and use your contact and shipping information for delivery through our fulfillment partners in China, Poland and the USA.
• Customer Support: We contact you to respond to any inquiries, complaints or suggestions at care@lovlum.com.
• Payments: We process your payments through certified payment processors on your behalf.
• Account Security: We use your information to ensure account security and detect suspicious activity.
• Improvement and Analytics: We use your data to improve our website functionality and better understand how customers use our store.
• Marketing and Advertising: We may use your contact information to inform you about new products, offers and promotions — only with your prior consent. You may opt out at any time.

Your personal information may be shared with third parties only in the following cases:

• Service Providers: We share your information with payment providers, logistics and fulfillment companies (CJ Dropshipping, Zendrop) and other business partners solely for the purpose of providing our services.
• Legal Obligations: We may disclose your personal information if required by law, court order or government agency request.
• Business Changes: If our company merges with or is acquired by another entity, your information may be transferred in accordance with this Privacy Policy.

LovLum operates globally with fulfillment centers in China, Poland and the United States. Your order and shipping data may be processed in these countries to fulfill your order.

In such cases, necessary measures will be taken to protect your information in accordance with applicable data protection laws, including where applicable the General Data Protection Regulation (GDPR) of the European Union.

By using our website and placing an order, you consent to the international transfer of your data as described in this section.

To ensure the security of your personal information, we take appropriate technical and organizational measures including:

• SSL encryption on all pages of our website
• Secure, encrypted payment processing — we never store card details on our servers
• Limited access to personal data — only authorized personnel can access your information
• Regular security reviews of our systems and processes

We retain your personal data only for as long as necessary for legal requirements or business purposes:

• Order data: Retained for 3 years from the date of purchase for accounting and legal compliance.
• Customer support communications: Retained for 2 years.
• Marketing preferences: Retained until you unsubscribe or request deletion.
• Technical and analytics data: Retained for 12 months.

You have the following rights regarding your personal data. To exercise any of these rights, please contact us at care@lovlum.com:

We use cookies on our site to improve the user experience and increase functionality. We use the following types of cookies:

• Essential Cookies: Required for the website to function — shopping cart, checkout and login functionality.
• Analytics Cookies: Help us understand how visitors use our site (e.g. Google Analytics).
• Marketing Cookies: Used to show relevant advertisements based on your browsing behavior (e.g. Facebook Pixel, TikTok Pixel).
• Preference Cookies: Remember your language and currency preferences for future visits.

You can control and manage cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. Any changes will be reflected on this page with an updated "Last updated" date.

If you have any questions, concerns or requests regarding this Privacy Policy or the way we handle your personal data, please do not hesitate to reach out to us.